Supplements and the Supplement Niche – An Introduction

If you are not familiar with supplements, trying to find them can be confusing and overwhelming, because there are so many different brands and products, with new ones kicking off all the time. Couple of different methods currently so many products that it is practically impossible to keep track of other good foods. Even people who work in the supplement industry tend to think about certain areas, such as vitamins/minerals, sports supplements, herbs, etc.

Supplements can even be confusing, because centered who you talk to, you can get very different impression. Many people have extreme or biased views of supplements, with those on one side saying everyone in order to take many different supplements and people on the component saying all supplements are worthless. As with most issues, the details are somewhere in between. There are certainly some great supplements available, but many items are essentially worthless, while have some positive benefits, but are not worth the charge by them for them.

Perhaps the greatest amount of supplement confusion stems because of the marketing tactics companies use to promote their products, especially in magazines. Many physical exercise magazines are properties of the same company as the that are advertised each morning magazine and even some of the articles are in order to promote their own brand of remedys. When I worked in supplement stores I frequently spoke with folks about supplements areas to take more was interesting that many people had biased views towards or against certain brands based on which magazines they seen.

To make matters worse, supplement marketing often sites scientific research to add credibility to products, but this details is rarely presented within an honest and straightforward way. In many cases, the research is poorly done, financed by the supplement company, have results that have been refuted by many other studies, or they have nothing to use the product being offered. Unfortunately, the only way to figure out the studies and claims are legitimate is to find and read created study, but this would be a daunting task even for folks the industry. Of course, supplement companies are well associated with that fact and they expect that men and women not fact check their claims.

By quoting information from scientific studies, companies often just go ahead and make their products sound better compared to what they actually are. Detrimental thing is both reputable and disreputable companies use this tactic to help market their products. The difference between the positive and negative companies is reputable companies put quality ingredients in goods and the labels contain accurate information. Disreputable supplement companies may have lower amounts of ingredients than the label claims or their supplements may not even contain numerous listed ingredients in.

Companies frequently make do with making questionable claims or lying exactly how much of an ingredient is in a product, because the supplement industry is not government regulated. However, while the product itself is not regulated, there offers some regulation about what information can display on a label. For instance, companies are not allowed to make any claims about products preventing or curing diseases. Instead they have drugs what are called “structure/function” claims.

A structure/function claim would be for example a calcium supplement label stating that “calcium is essential for strong bones.” The label is not supposed to state “this supplement helps avert osteoporosis.” Any supplement that references diseases such as osteoporosis must also your website statement like, “This supplement is not intended to diagnose, treat, cure or prevent any cancer.” These statements are required, because government regulations say that only a drug can make claims about preventing or treating diseases.

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